Whitespace Analysis

In a crowded marketplace, it's not enough to have something to say – you need to know where the gaps are and how to own them.

White Space Analysis is our research-led approach to helping organisations find their voice in a noisy landscape. We look at what’s being said in the media, what your competitors are putting out and who is dominating the conversation on the topics that matter to your business. Then we identify the gaps – the white space – where you have a genuine opportunity to lead.

The result is a clear, evidence-based picture of where to focus your thought leadership and content, so every campaign, article and comment piece is working harder and landing in territory you can genuinely own.

What's involved:

Media landscape review – understanding what's being covered and by whom
Competitor and peer analysis – mapping who is saying what, and whereMedia landscape review – understanding what's being covered and by whom
Topic and channel mapping – identifying where the conversations are happening
Gap analysis – pinpointing the white space your voice can fill
Strategic recommendations – a clear steer on where to focus for maximum impact

Whether you’re launching a thought leadership programme, planning a campaign, or simply want to cut through more effectively, White Space Analysis gives you the insight to say the right things in the right places and stand out for it.

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“The team at Limegreen has always been on hand to provide friendly, proactive and strategic advice on how to engage with our employees and get our message across. From helping develop new tactics to excite our teams and improve the flow of communication to our frontline employees, to supporting with content creation, the team has been a whopping support to Burger King.”

“Limegreen consistently delivers value for SnapFulfil, creating insightful and well written content that is valued by our target audiences. The Limegreen team has played a pivotal role in our success.”

“Limegreen’s support is invaluable, giving us an effective framework on which we can build our social presence as an aspirational employer that offers great benefits and a genuine career path. Their knowledge of the sector and creative approach has taken our social media activity to another level and that is paying off in terms of the quality and choice of candidates we have applying for jobs at Zonal.”

“Limegreen’s Tackling Throwaway Culture campaign grabbed the attention of our collective audience – sector, media and customers – projecting our leadership voice on this important topic and delivering on every front for ABB Electrification Service.”

“The interactive design has vastly improved the way in which we convey technical content to our customers. It allows us to equip target audiences with key information such as product benefits and tools in a far easier and more engaging way. Interest from customers has increased as a result, and internal feedback has been very positive. Due to the success of the first Application Guide, we have since worked with Limegreen on a series of other projects and look forward to continuing this work with them in the future.”

“The SoundInsight reports have been well received and a useful engagement and educational tool as part of our wider community comms activity.”