Siemens is one of the world’s leading tech companies. In a crowded marketplace, the company wanted to make sure that its messaging didn’t get lost and that it had a clear voice on the topics it wanted to own.
We developed a series of White Space Analysis (WSA) reports for key verticals for its electrical infrastructure business. Focused on core topics such as healthcare, data centres and higher education, these WSA reports helped the comms team to understand who was saying what on their key topics and to identify the white space – the gaps for commentary.
From reviewing the media landscape, to what competitors were saying and who was owning the LinkedIn space, the research provided the knowledge and insight needed to shape campaigns and thought leadership content that fills the gap and gives standout positioning on the topics Siemens wants to own.
“With its ability to break down complex ideas into simpler and interesting stories, Limegreen has been a great partner in developing thought leadership content.”
Tamara Hamden
Head of Media Relations and Thought Leadership
