ABB Electrification Service operates in 51 countries across the EU, APAC and North America regions. It’s team of 3,000 + engineers service a broad range of sectors – from utilities to data centres and renewable energy producers, such as wind farms and hydro, to manufacturing plants – overseeing an install base of 17 million Low Voltage to Medium Voltage equipment, components and systems.
Championing sustainability and circularity is a key priority.
Limegreen created a ‘Tackling Throwaway Culture’ integrated comms campaign that featured an animated white paper, which was supported by a strong thought leadership campaigning focusing on trade media, social media [LinkedIn], podcast and customer communications. Limegreen adapted the white paper for different vertical markets and audiences such as mining and data centres.
The ‘Tackling Throwaway Culture’ campaign was deemed by the client to be a great success, with ABB Electrification Service taking ownership of this important industry topic. Not only did it create headlines and podcast opportunities and high levels of downloads and engagement, but importantly directly led to new sales leads.
