Zonal is a UK-based, family-owned connected technology provider, helping more than 16,000 hospitality and leisure businesses connect the customer journey. Limegreen is responsible for helping the business attract top talent to its growing team through a sustained LinkedIn and content campaign to drive traffic to its dedicated careers website [also designed by Limegreen – view here].
Using the campaign theme ‘Shape The Future’, Limegreen set about creating a consistent tone of voice and series of visual assets that reflected Zonal’s personality. Support includes a monthly conversation plan and creative templates – a blended mix of animations, video, employee quotes and articles – to bring the story/narrative to life.
The campaign has significantly increased applications from quality candidates and driven increased traffic to the career website.
