Scrivens Opticians & Hearing Care is the UK’s second largest provider of NHS hearing services on the high street. To capitalise on its expertise in the world of hearing care, Limegreen was challenged to increase awareness of its offer and the number of bookings for hearing checks.
Despite more than 10 million people in the UK have some degree of hearing impairment, Limegreen noted there was no national awareness month for age related hearing loss, so recommended that Scrivens take ownership of the discussion with Hearing Loss Awareness Month.
This umbrella campaign was brought to life with a relatable theme – Selective Hearing – that would be communicated in branch and across both social and traditional media. Tactics included consumer research, which confirmed most of us have experienced ‘selective hearing’ but importantly people are concerned this is in fact due to hearing loss. Infographics, video and an online hearing test were all part of the content mix.
“The best hearing sales results ever in the history of Scrivens!”
The campaign surpassed expectations with more than 100 pieces of coverage, including national, digital and broadcast channels, with 200K+ social shares.
• Online hearing appointments up by 60%
• Visits to the online hearing test page up by 330%
