When leading tech giant ABB researched the impacts of the energy crisis on its customers, Limegreen Communications was a natural partner to deliver a media relations campaign that grabbed the headlines with insightful and headline-grabbing copy.
Taking the outputs from the survey, we carefully crafted a news release and supporting thought leadership content that would resonate with our client’s target audiences. To make this content work hard across all channels, not only did we tailor the content for key verticals, but we supported it with strong infographics, social media posts and thought leadership articles.
Our integrated approach generated over 180 pieces of coverage, reaching an audience of over 100 million and hitting all core B2B titles.
As campaign lead Sarah Perrins said: “When it comes to research, it’s all about what you do with it. It’s our job to pull out the ‘nuggets’ that will grab the headlines and resonate with customers. Any piece of research is great, but the skill is to take that research, align it with what’s playing out across the media agenda and make that content sing!”
