Global tech leader ABB energizes the transformation of industries to achieve a more productive, sustainable future. For over 130 years, its electrification, robotics, automation, and motion portfolio has been pushing the boundaries of technology to drive performance to new levels.
As comms specialists, one of our core skills is turning complex technical information into digestible, easy-to-consume content that resonates with your audience. For ABB Electrification we have revisualized technical product information, to create animated and interactive ‘Application Guides’ that take the reader on a journey – from identifying the initial customer challenges to the ABB solutions, graphics, charts and typical architecture diagram.
The Application Guides – using 3D renderings and interactive design elements – has given ABB the tools to both engage with and add value to their customers by driving engagement and securing positive leads.
