Scrivens Opticians & Hearing Care is a family-owned business, which was established in 1938 and has branches on high streets across the UK. Connecting with local families is an important focus, with back to school a key calendar date in the marketing diary.
Limegreen recommended Scrivens survey its customers, to find out if an eye test was a priority when it came to getting their children school ready. The survey also asked if parents felt their children had spent too much time on screens during the holidays and if they felt they had more fun and freedom when they were growing up.
The survey revealed that an eye test was second to bottom of the ‘back to school’ checklist, only pipped to last by a haircut. This gave the hook needed to run a successful media and social media campaign urging parents to get their children’s eyes tested. Importantly, there was a direct corelation of an increase in eyesight bookings and coverage.
