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The Voice of Customer Success

Service Areas: Media Relations
ABB – The Voice of Customer Success

BACKGROUND

We believe it’s much more credible when your customers say great things about you. That’s why we focus on bringing out the ‘customer voice’ in our communications. With our storytelling, we explore key customer challenges and highlight how our client’s solutions helped them to overcome these hurdles and deliver clear and tangible results.

WHAT WE DID

We used customer installations to showcase how their solutions helped to overcome challenges and enabled their customers to save energy, reduce costs and hit their sustainability targets. Through pitching customer success stories to core media, we generated positive media coverage

RESULTS

Using customer success stories has been a hugely successful tool to generate quality coverage across core B2B titles. But it has also given our client a wealth of content that works hard across all their channels including customer websites, sales collateral, websites, digital and social.