At Limegreen, we believe every brand has a unique story. And our mission is to tell that story in a way that captivates your audience and compels them to action. There are many channels we use to boost your brand’s visibility, from social media posts to podcast interviews to articles published in industry publications. Together, these build up a picture of what your brand is all about and what it stands for ‒ the stronger the views, the better.
While these are all important tools to spark conversations and drive engagement, one of the most effective ways to establish leadership positioning and dive deeper into the issues that matter to your audience is through longer reports or whitepapers. A balanced and in-depth piece of content not only demonstrates that you have a strong understanding of the challenges affecting your sector, but it can also serve to keep you top of mind when readers are considering their next project or purchase.
In fact, according to the Content Marketing Institute, around 60 percent of B2B marketers have used whitepapers in the last 12 months to raise awareness of their businesses, with 43 percent saying they have produced the best results compared to all other forms of marketing[1].
We’re very excited to announce that, today, we are releasing a guide to help you get yours right first time. And we don’t just mean the report itself, but also the web of content around it that will bring it to the right people’s attention, and ultimately convert them into powerful leads for your business.
You can download the guide here on the new Insights section of our website.
In it, we outline everything from the questions to ask yourself when writing your whitepaper to the awareness assets to develop to ensure potential customers can easily find it. From paid-for media partnerships to a social media calendar, we cover all the bases and provide an easy-to-follow timeline to make the process as streamlined as possible.
At Limegreen, we believe strongly in making each piece of content you create work hard. A report isn’t just a report ‒ it can form the foundation for a whole campaign. Once you’ve finished reading our guide, you’ll have a clear understanding of how you can do this yourself, and the tools you need to get started.
To coincide with the launch of the report, we’re also offering free Whitepaper Workshops ‒ and as a subscriber to Limelight, you get priority access. If you’d like to set up a call with our team of experts to figure out the best topic for you to focus on and inject some creativity into your marketing, just drop us a line at twist@limegreencommunications.com.
In the meantime, enjoy the report, which you can download here. We’d love to know what you think!
